A Boutique Firm With a Global Network
Imperative Impact provides clients with the personal connection and attention that comes from working with a boutique firm, while benefiting from access to a global team of expert advisors, partners and suppliers who are the best in the business.
Imperative Impact was founded in 2015 by Krista Pawley.
Imperative Impact's expert partners and advisors include global leaders in digital, social media, community building, employee engagement and organization design.
We also leverage a team of exceptional trusted suppliers ranging from film and video production and writers, to event management and app development.
At Imperative Impact we provide clients with tailored solutions to meet their individual needs - leveraging the best minds and creative talent in the industry to build cultures and reputations with impact.
Imperative Impact was founded in 2015 by Krista Pawley.
Imperative Impact's expert partners and advisors include global leaders in digital, social media, community building, employee engagement and organization design.
We also leverage a team of exceptional trusted suppliers ranging from film and video production and writers, to event management and app development.
At Imperative Impact we provide clients with tailored solutions to meet their individual needs - leveraging the best minds and creative talent in the industry to build cultures and reputations with impact.
Krista Pawley
Principal and Lead Culture & Reputation Architect
A seasoned reputation professional, Krista holds dear key principles including systems change, digital ID for everyone, governance models in the digital age and building an inclusive digital economy.
As Imperative Impact's Principal and Lead Culture & Reputations Architect, she designs and leads experiences and reputation strategies for leaders working at the intersection of innovation and impact to understand, prepare and shape a more sustainable future.
With more than 25 years of experience and a background that has taken her across sectors, industries, and timezones, Krista brings together diverse stakeholders in conversation and collaboration toward a better future. She has worked with global organisations including SingularityU Canada, the Government of Canada, Scotiabank, The MasterCard Foundation, and Aimia, among others.
Krista convenes the conversations that matter for communities across Canada and around the world by bringing an informed perspective to every project she approaches and building and leading teams to support cross-sector communities interested in making an impact.
Krista holds a Bachelor’s Degree in Social Studies from the University of Ottawa and is also a Fellow of the Institute of Canadian Bankers, a Graduate level certification administered in collaboration with Dalhousie University. A lifelong learner, Krista has also completed executive education programs through Harvard, IDEO, Catalyst, Ryerson and Singularity University in the areas of design thinking, diversity and inclusion, food security, and exponential technologies.
Committed to supporting communities at home and abroad, she is an active volunteer and advisor to national and international social-profit organizations. Krista currently sits on the Board of Equitas, is a Canadian Regional Voice Lead forImpact 2030 and provides pro bono support to social profits focussed on skills-based giving, inclusion, and mentoring. A former Big Sister, she previously sat on the Boards of Breakfast for Learning, the Ottawa School Breakfast Program and Canadian Aid For South Sudan.
As Imperative Impact's Principal and Lead Culture & Reputations Architect, she designs and leads experiences and reputation strategies for leaders working at the intersection of innovation and impact to understand, prepare and shape a more sustainable future.
With more than 25 years of experience and a background that has taken her across sectors, industries, and timezones, Krista brings together diverse stakeholders in conversation and collaboration toward a better future. She has worked with global organisations including SingularityU Canada, the Government of Canada, Scotiabank, The MasterCard Foundation, and Aimia, among others.
Krista convenes the conversations that matter for communities across Canada and around the world by bringing an informed perspective to every project she approaches and building and leading teams to support cross-sector communities interested in making an impact.
Krista holds a Bachelor’s Degree in Social Studies from the University of Ottawa and is also a Fellow of the Institute of Canadian Bankers, a Graduate level certification administered in collaboration with Dalhousie University. A lifelong learner, Krista has also completed executive education programs through Harvard, IDEO, Catalyst, Ryerson and Singularity University in the areas of design thinking, diversity and inclusion, food security, and exponential technologies.
Committed to supporting communities at home and abroad, she is an active volunteer and advisor to national and international social-profit organizations. Krista currently sits on the Board of Equitas, is a Canadian Regional Voice Lead forImpact 2030 and provides pro bono support to social profits focussed on skills-based giving, inclusion, and mentoring. A former Big Sister, she previously sat on the Boards of Breakfast for Learning, the Ottawa School Breakfast Program and Canadian Aid For South Sudan.
Symone Evans
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As a Brand and Digital Marketing professional, Symone understands the importance of brand identity and brand presence on relevant social platforms. A expert digital content creator, she is skilled in understanding and supporting clients' needs and adapting to the always-changing media landscape.
Symone spends her free time contributing to fashion blogs, growing her balloon business and creating content!
Symone spends her free time contributing to fashion blogs, growing her balloon business and creating content!
Elaine Gillis
Communications Manager
A social sciences lover, communications professional, and visual creative, Elaine uses her expertise to turn big ideas into action.
From Moncton, New Brunswick, Elaine is an East Coaster at heart, and wears her kindness on her sleeve with whoever she meets. A firm believer in thoughtfulness, she uses this as a driving force when working with clients to tell their stories.
Elaine has a Bachelor of Arts in Psychology from St. Thomas University, and will complete her Diploma in Public Relations from Algonquin College in April 2022.
As a team communications manager, she knows the importance of strategic thinking when building a plan. Strategy is the driving force behind an organization’s brand identity, voice, and overall product - this is where Elaine finds herself in her element.
As a prior university athlete, Elaine has a “hustle” factor and a competitive nature. She’ll also tell you her years of experience in the bar and restaurant industry were some of her most valuable - having helped her develop teamwork skills she’ll carry with her for life.
With experience in the non-profit sector, Elaine was acting coordinator for her Algonquin class fundraising campaign designated to the Dave Youth Treatment Centre, where she took a lead role in multiple areas including brand development, social media, key messaging, partnerships, and event planning. Her passion for mental health advocacy, teamwork, and plain, hard work made this one of her most memorable experiences to date.
During her downtime, you’ll probably find Elaine getting her steps in along the Ottawa River Trail, finessing the New York Times Daily Crossword, or with a copy of Vogue and a coffee in hand.
From Moncton, New Brunswick, Elaine is an East Coaster at heart, and wears her kindness on her sleeve with whoever she meets. A firm believer in thoughtfulness, she uses this as a driving force when working with clients to tell their stories.
Elaine has a Bachelor of Arts in Psychology from St. Thomas University, and will complete her Diploma in Public Relations from Algonquin College in April 2022.
As a team communications manager, she knows the importance of strategic thinking when building a plan. Strategy is the driving force behind an organization’s brand identity, voice, and overall product - this is where Elaine finds herself in her element.
As a prior university athlete, Elaine has a “hustle” factor and a competitive nature. She’ll also tell you her years of experience in the bar and restaurant industry were some of her most valuable - having helped her develop teamwork skills she’ll carry with her for life.
With experience in the non-profit sector, Elaine was acting coordinator for her Algonquin class fundraising campaign designated to the Dave Youth Treatment Centre, where she took a lead role in multiple areas including brand development, social media, key messaging, partnerships, and event planning. Her passion for mental health advocacy, teamwork, and plain, hard work made this one of her most memorable experiences to date.
During her downtime, you’ll probably find Elaine getting her steps in along the Ottawa River Trail, finessing the New York Times Daily Crossword, or with a copy of Vogue and a coffee in hand.
Korina Caniones
Executive Assistant to Krista Pawley
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