About SingularityU Canada SingularityU Canada is a leadership learning platform and a global community that brings uncommon partners together to engage in strategic conversations about our (possible) future. The Challenge As a global community, Singularity University has established chapters and partners around the world, and SingularityU Canada joined in 2017 as one of the first countries to bring Singularity University to an entire country in a significant way. The challenge the newly established team had was to create a net-new brand, one that is distinctly Canadian and aligns to the reputation for cutting edge innovation, exceptional experiences, and world-changing ideas that Singularity University is known for.
About IdentityNORTH IdentityNORTH is where Canadian and international leaders gather to share the ideas and knowledge that will drive Canada's digital future. IdentityNORTH has the mandate to educate Canadians, connect key players, promote Canadian innovations and organizations, and drive actions that change the way we interact in the online world. The Challenge IdentityNORTH was seeking to raise awareness about the importance of trustworthy digital identity in Canada and the opportunities that exist. Furthermore, they wanted to create a place to have these discussions and drive forward action, leveraging the bright minds, big talent and innovative organizations of Canada. To help IdentityNORTH deliver on its vision, the Imperative Impact team began by identifying the big questions that IdentityNORTH was looking to answer. How could we build this community and engage new and existing voices? How could we drive collaboration between members of the community across sectors, and across provinces? How could we spread the message about the potential impact of digital identity, and emphasize the role that Canada can play?
About the DIACC Community, collaboration and co-creation are among the core values of the Digital Identification & Authentication Council of Canada ("DIACC”). A non-profit coalition that brings together a diverse array of thought-leaders from the public and private sectors, all united under a common purpose: to promote and develop a robust, secure and privacy-enhancing digital identification ecosystem, that is made-in-Canada. The Challenge Seeking to raise awareness of digital identity and the impacts it can have for public and private sectors across the Country, the DIACC needed to be positioned as the voice of digital identity and the digital economy in Canada. As storytellers, community connectors and brand builders, this is where Imperative Impact entered the picture. How could we communicate Canada’s growing footprint in the tech and innovation space, as well as DIACC’s unique ecosystem approach, with the rest of the world?
The Chartered Professional Accountants (CPA) Canada had been setting their sights on the future of the profession for some time. To take a longview, they wanted to help position their members and profession to meet the demands of an information driven future. We partnered with CPA Canada on the Foresight Project to enable members and other stakeholders from across the country to participate in a meaningful way to steer - rather than react to - the future of work for accountants in Canada. The Challenge CPA Canada, and the accounting profession as a whole, are encountering new technologies that make it possible to replace or eliminate many of its traditional functions. With real-time transactions, new business models, and fewer boundaries between industries and functions, CPA Canada needed a plan to adapt and continue to thrive. As value drivers like historical data, verified information, and other factors that were once pillars of the profession become less relevant, accountants are seeking a new direction and niche in the future of business. Compounding these challenges is the fact that ‘business as usual’ may put the sustainability of the planet, the economy, and our society at risk.
To understand and rise above the growing pressures from new technologies, blurring lines between industries, and evolving business interests, CPA Canada needed a way to redefine the profession on their own terms. Taking in the views and voices of their members from across the country, they needed to design and deliver an interactive and proactive conversation with members about imagining and designing the future of accounting. CPA Canada wanted an effective, inclusive way to take the longview and help position their members and field to meet an uncertain future with confidence. We partnered with them on the CPA Canada Foresight Project to develop an online platform for dialogue that enabled members from across the country to contribute to a real-time, reciprocal conversation to build a vision for the future of work for accountants in Canada. The Challenge To address the complex changes on the horizon, the project brought together leaders from across sectors to coalesce expertise in traditional areas of the profession and emerging areas like AI and sustainability for an extended dialogue on the future of the profession. Over six months, a series of discussions in-person and online sought to incorporate the scale and insight of the CPA’s 210,000 members across the country - but CPA Canada needed the digital infrastructure to make the online conversation possible. The Imperative Impact team took on the task of creating a digital platform that could mimic the vibrancy of the in-person discussions, and be managed in real-time to integrate both conversations - while taking advantage of the scale and unique attributes afforded by digital platforms.