Krista Pawley Principal and Lead Culture & Reputation Architect
Krista is a bilingual brand and reputation executive experienced in leading in the public, private and social-profit sectors. With over 20 years' experience working in 50+ countries across five continents, Krista works with both global brand leaders and category disruptors to design reputation and brand strategies that enable them to take their reputations and impact to the next level.
A natural brand ambassador, Krista has held executive positions building, training and leading world-class reputation management, sponsorship and public affairs teams within the Government of Canada, Scotiabank, The MasterCard Foundation and Aimia among others. Always focused on impact, Krista is a network builder, seeking to drive change beyond individual organizations to shape policies, practices and regulations that enable sustainable social and economic growth.
Krista’s focus is on leveraging design thinking and reputation tools - communications, media, public affairs, CSR, sponsorships and investor relations - to mitigate risks, uncover new opportunities and strengthen organizations’ reputations with all key stakeholders. Driven by a belief that businesses and their people can and must play a critical role in building vibrant and sustainable communities at home and abroad, Krista is working with socially motivated business leaders in Canada to build a community of practice to share, learn and unlock best practices in skills based giving with a goal of making work more meaningful for businesses, employees and communities.
Committed to supporting communities at home and abroad, Krista is an active volunteer and advisor to national and international social-profit organizations. Krista currently sits on the Board of Equitas, is a Canadian Regional Voice Lead for Impact 2030 and provides pro bono support to Ashoka Canada and Tangled Arts and Disability. Krista previously sat on the Boards of Breakfast for Learning, the Ottawa School Breakfast Program and Canadian Aid For South Sudan.
Lauren Rabindranath Community and Digital Communications Manager
Lauren Rabindranath is a community builder and digital communications professional based in Toronto, Ontario. She is an expert at creating tailored digital content for diverse clients and developing human-centred engagement strategies for communities in-person and online. With Imperative Impact, she develops strategy and executes on communications that align with brand voice and client goals while integrating with the broader ecosystem. Lauren completed a SSHRC-supported Master of Arts degree in Experimental Digital Media from University of Waterloo. Her research has focused on how digital devices have transformed live events, the environmental impact of ‘immaterial’ online activity, and eCommerce User Experience (UX) design for arts organizations. She also holds a Bachelor of Arts in Communication Studies from Wilfrid Laurier University.
She has a range of professional experience, providing her with a dynamic skillset and appreciation for collaboration. Projects have included roles in B2B and B2C marketing, communications strategy, UI/UX design, higher education, event planning, brand identity, social media, and community development. She has worked with brands including Canadian Automobile Association, Colliers International, Seneca College, Stratford Festival, and Desire2Learn. Lauren is driven to make an impact through her interest in travel, arts and culture, placemaking principles, and innovative equitable development of technology. She is particularly interested in identity formation, (un)learning processes, and how urban planning and the arts can augment digital realities to contribute to wellbeing and community.
Using her varied experience, adaptable writing skills, relationships, speed, and empathy, Lauren enables clients to share their stories and connect with audiences in distinct, current, and authentic ways.
Jamie Wilson Communications and Special Projects Associate
Jamie is a student at Queen’s University, working toward obtaining a Bachelor of Arts Degree with a major in Political Science.
As a member of the Imperative Impact team, Jamie has had the opportunity to be involved in several impactful projects, including work with IdentityNORTH, Singularity University, and DIACC.
Jamie provides support in many essential areas, including partner relations, sponsor recruitment, social media, blog management, speaker interviews, website development, and video development.
With a strong belief in the responsibility to support the community, Jamie is regularly involved in community building events such as the CIBC Run for The Cure and Hockey Helps the Homeless. Jamie also has volunteer experience with Martha’s Table, a non-profit charitable organization that provides low cost nutritious meals to those in need, Nelson Mandela Park Public School, and SKETCH - Working Arts for Street Involved and Homeless Youth.
Jamie continues to take these professional and volunteer experiences as opportunities to grow his own personal impact.
Ria is a community builder and a story teller with an Information Sciences background. Her love for community building inspired her to start a national not for profit called Canadian Community Builders that teaches people how to build more inclusive communities.
She is an advocate for inclusivity in tech and is the managing editor for Women & & Tech. She has also helped launch and build several communities including, but not limited to, Startup Open House, Women Who Code Toronto, SheWorx Canada, Inspiring Fifty Canada and more.
She has experience creating content for both B2C and B2B clients and is also a published travel writer. Ria was featured in Betakit's 40 women in Canadian tech to follow list. She holds a bachelor in Information Sciences from London School of Economics and a Masters in Information from University of Toronto.
Sarah is a community builder interested in how people can make an impact through collaboration.
Sarah has experience in office administration in healthcare and event planning at U of T’s Multifaith Centre. She has seen how differences make us stronger and cooperation has no boundaries. Sarah has a commitment to inclusivity and has witnessed how dialogue can help create a better world for everyone.
With a Bachelor in English from U of T and a background in tutoring and coaching, Sarah has a passion for education and sharing her love for learning. She is always looking for ways to learn new things like playing the ukulele or learning the basics of HTML.
Sarah is passionate about music and is involved in an a capella choir where voices echo the potential for collaboration. She believes that expression in its truest form is exercised in the arts. Sarah makes use of all her experience and interests at Imperative Impact to contribute to the success of each new challenge.
Amy is a community builder and digital storyteller with a background in Journalism. After studying Sociology at Mount Allison University in New Brunswick, she returned home to Toronto to pursue her true love of writing. She went on to complete a postgraduate Journalism diploma course from Humber College. During this time, she had internships at Toronto Life and FASHION magazines.
Seeing the shift from print to digital, she attended Toronto’s RED Academy to further her knowledge in Digital Marketing. This small tech-focused school gave her the opportunity to combine her skills into a dynamite combo.
As Communications & Social Media Coordinator at Imperative Impact, she provides support in social media, blogging, website development and email marketing.