Imperative Impact provides clients with the personal connection and attention that comes from working with a boutique firm, while benefiting from access to a global team of expert advisors, partners and suppliers who are the best in the business.
Imperative Impact was founded in 2015 by Krista Pawley.
Krista is a bilingual brand and reputation executive with over 20 years' experience working in 50+ countries in the public, private and social-profit sectors. Krista has held executive positions building, training and leading world-class reputation management, sponsorship, social purpose and public affairs teams within the Government of Canada, the City of Ottawa, Scotiabank, The MasterCard Foundation and Aimia amongst others.
Building from Krista's extensive global network, Imperative Impact's expert partners and advisors include global leaders in digital, social media, community building, employee engagement and organization design.
We also leverage a team of exceptional trusted suppliers ranging from film and video production and writers, to event management and app development.
At Imperative Impact we provide clients with tailored solutions to meet their individual needs - bringing together the best minds and creative talent in the industry to build cultures and reputations with impact.
Krista Pawley Principal and Lead Culture and Reputation Architect
Lauren Rabindranath Community and Digital Communications Manager
Jamie Wilson Communications and Special Projects Associate
To design meaningful cultures that align business decision-making with an organization’s purpose
We work with socially motivated global brand leaders and category disruptors in the public, private, and social-profit sectors to design reputation and culture strategies that enable them to take their reputations and impact to the next level.
First do Good – Our primary focus is to do good, for our clients, our employees, our partners and our communities. This means delivering great work that benefits all stakeholders.
Listen and Explore – Good listening is the key to developing fresh insights and ideas that fuel success. Exploring the unsaid and challenging assumptions helps us to innovate and uncover unexpected opportunities.
Bring Big Ideas and Open Minds – We love big, bold ideas. We also love collaborating with other smart people to take these ideas to the next level. We are confident – not brash. We respect diverse perspectives and encourage authenticity.
Be Awesome – Being awesome means bringing your best self to all that you do, as a colleague, a partner, and a person. Be brilliant, be inspiring, be creative, be you, and be awesome.